Wednesday, December 2, 2020 | 3:00pm to 4:15pm EST
The convenience store remains a key location for tobacco companies’ marketing strategies. In recent years, tobacco manufacturers have developed contractual obligations and promotional incentives which reward retailers for meeting sales targets and punish them for failing to do so. Quebec is one of the few jurisdictions to try to restrain the reward programs. Meanwhile, the ubiquity of these outlets allows the companies to benefit from the impact of wide availability.
This webinar will provide reports on incentive programs used by tobacco companies in Australia, Quebec and other parts of Canada, and on ways to measure the impact of availability on smokers’ quit attempts. The goal is to provide insight into how tobacco companies approach retailers and to generate discussion about ways that public health could respond.
This webinar is available in English only.
Presenters will include:
- Christina Watts: Friends with benefits’: unmasking the ties between Australian retailers and Big Tobacco
- Flory Doucas: Tobacco retail incentive programs and the Quebec experience
- Michael Chaiton: The effect of widescale tobacco retail availability on smoking cessation