This week Canadian consumers and health regulators are facing a significant development in the vaping market, as the world’s largest tobacco company introduces VEEBA – an affordable and fancy disposable vape.

A very affordable option

PMI’s new product is now the lowest-priced disposable vape on the Canadian market.

The suggested retail price for VEEBA is $9.99, although some retailers are currently listing it for $7.99. (When the new federal tax is applied this coming October, the price will be increased by $1, which is the amount of tax levied for containers of 2 ml or less of e-liquid).