Toolkits, Publications & Social Media2023-12-27T17:34:41+00:00

About Us – SVFNB Toolkits, Publications & Social Media

Smoke and Vape Free NB (SVFNB) regularly publishes resources to support the work of its stakeholders, partners and friends in achieving the goals and objectives outlined in New Brunswick’s Tobacco-Free Living Strategy.

All our publications listed on this page can be downloaded, printed, copied and linked to without obtaining written consent.


Indigenous Populations and New Brunswick’s Tobacco-Free Living Strategy 

The prevalence of smoking among Indigenous peoples is approximately 2 to 5 times higher than among non-Indigenous Canadians1. In New Brunswick, almost twice as many Indigenous youth (in grades 6 to 12) identify as daily smokers compared to non-Indigenous youth (9% versus 5%)2.

Cessation resources for use of commercial tobacco products and not cessation of traditional or sacred tobacco used by some First Nations, Metis or Inuit people can be found by exploring SVFNB’s Quit Smoking – Indigenous webpage. The SVFNB is committed to promoting New Brunswick’s Tobacco-Free Living Strategy which aims to address groups with higher than average use rates by promoting education on prevention and cessation supports.

To learn more about leading practices in First Nations, Inuit and/or Métis smoking cessation resources click here. These resources serve to provide the following:

  • Alignment of existing smoking cessation programs with Canadian evidence-based guidelines
  • Information about culturally appropriate smoking cessation services, including quitlines and strategies implemented by province and territory
  • Smoking cessation programs developed by, with and for First Nations, Inuit and Métis by province and territory

The SVFNB is open to partnering with other groups or organizations that have similar priorities around prevention and cessation for Indigenous populations.

1. Canada, Health. “Canada’s Tobacco Strategy.”, 2018,
2. Health Council, NB. (2019). Student Wellness Survey, 2018-2019- Results for Aboriginal Indigenous Students. Retrieved from

New Brunswick’s Tobacco-Free Living Strategy (2019-2023) – A Tobacco and Smoke-Free Province for All – Smoke and Vape Free NB – 2019

New Brunswick’s Tobacco-Free Living Strategy 2019-2023 was prepared by Smoke and Vape Free NB (SVFNB) with stakeholders and key partners engaged in the process. This Strategy belongs to everyone in New Brunswick who values the health, wellness, social and economic benefits of tobacco-free living and smoke-free environments

New Brunswick’s Tobacco-Free Living Strategy (2019-2023) – Infographic – Goals and Objectives – Smoke and Vape Free NB – 2019

A handy visual aid presenting all the goals and objectives in New Brunswick’s Tobacco-Free Living Strategy (2019-2023) which stakeholders, partners, community groups and individuals can download, print and share.

New Brunswick’s Tobacco-Free Living Strategy and Healthy Eating and Physical Activity

Strategy Promotion Webinar Series

In our ongoing series to promote New Brunswick’s Tobacco-Free Living Strategy, the SVFNB has created a convenient infographic for our partners in the Healthy Eating and Physical Activity (HEPAC) sector with details on the connection between healthy eating and physical activity and tobacco use. The goal of this strategy promotion series is to help partners feel empowered to integrate this strategy into their individual work plans and to help achieve the Strategy’s vision of a tobacco and smoke-free province for all while generating discussions that promote a better understanding of the Strategy itself.
This new resource can be shared with a variety of groups demonstrating how a healthy lifestyle that includes smoke-free environments, healthy eating and regular physical activity, can positively affect tobacco use rates.

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Making My Outdoor Event Smoke-Free – A Guide for Event Planners, Organizers and Volunteers – Smoke and Vape Free NB – 2015 – updated in 2019

This guide is designed to help New Brunswick communities make their outdoor events smoke-free. Many tools are provided, such as downloadable signs and social media messaging that can be used to communicate the smoke-free nature of events.

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Tobacco-Free Schools Action Guide – Smoke and Vape Free NB, Canadian Cancer Society and Health Canada – 2006

The tobacco-free schools initiative uses a comprehensive school health approach to prevent and reduce youth tobacco use by changing the school environment through programs, services, supports and policies.

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Fact Sheets and Infographics

Movie Influences on Tobacco Use in Adolescents – Smoke and Vape Free NB – 2017

Infographic showing how movies influence adolescents to start using tobacco products.

Multi-Unit Dwellings and Second-Hand Smoke – Smoke and Vape Free NB – 2016

Infographic showcasing facts about second-hand smoke in multi-unit dwellings.

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Second-Hand Smoke Affects Them Too. Your Beloved Pet is Another Reason to Live Tobacco-Free! – Smoke and Vape Free NB – 2017

Explores the dangers of tobacco and vaping products in the home with regards to the safety and well-being of domestic animals.

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Second-Hand Smoke and Children – Reasons to Act – Smoke and Vape Free NB – 2016

Infographic explaining how second-hand smoke negatively impacts children.

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Smoke Is Smoke! – Smoke and Vape Free NB – 2019

Sheds light on the dangers of second-hand smoke from tobacco as well as cannabis. This fact sheet also addresses vaping and reminds people to respect smoke-free environments in New Brunswick, which prohibit smoking and vaping. We all win when we can live, work and play in 100% smoke-free environments!

Smoke-Free Housing Month – Smoke and Vape Free NB – 2016

Infographic. June is smoke-free housing month! Some facts about the dangers of second smoke and the benefits of smoke-free homes.

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Social Media Influences on Tobacco Use in Adolescents – Smoke and Vape Free NB – 2017

Infographic showing how social media influences adolescents to start using tobacco products.

Third-Hand Smoke – Smoke and Vape Free NB – 2016

Infographic. Third-hand smoke refers to the toxic chemicals in smoke that remain trapped in such things as hair, skin, carpet, furniture and toys long after a cigarette has been extinguished. 

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Tobacco and Heart Health – Smoke and Vape Free NB – 2017

Fact sheet addressing the effects of tobacco, the advantages of quitting smoking and how tobacco-free environments help protect everyone’s heart health.

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What Is Third-Hand Smoke? – Smoke and Vape Free NB – 2016

Infographic. Educational information about the dangers and effects of third-hand smoke in the home. 

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We publish a yearly Progress Report.

Other reports we have published over the years include the following.

2020-2021 Youth and Young Adult Vaping Project report released


Background: E-cigarette use (“vaping”) has been on the rise. The 2020-2021 Youth and Young Adult Vaping Project, conducted by The Lung Association of Nova Scotia and Smoke-Free Nova Scotia with funding from Heart & Stroke, aimed to examine the vaping behaviours, experiences, and product preferences of youth and young adult e-cigarette users in Canada.

Methods: Using an online survey, 3034 regular e-cigarette users (used a vaping product at least once a week for the past three months) between the ages of 16 and 24 and residing in one of ten Canadian provinces (Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland and Labrador, Nova Scotia, Ontario, Prince Edward Island, Quebec, and Saskatchewan) were asked about their vaping behaviours (e.g., days vaped per week, number of vaping episodes per day, and number of puffs per vaping episode), experiences (e.g., co-use of other substances), and product preferences (e.g., nicotine concentration). This report details responses across the entire sample and further segments findings by age, gender, and region.

Results: The sample analyzed consisted of 3009 respondents. On average, respondents began vaping at the age of 15.79 years. More than half (53.1%) of respondents reported having tried to quit vaping, with many making several attempts. The average e-cigarette user engaged in vaping behaviour six days per week and had 30 vaping episodes per day, with approximately six puffs per episode. Since the onset of the COVID-19 pandemic, respondents reported vaping less days per week (five days) and a marked decrease to 23 vaping episodes per day but puffs per episode were nearly unchanged. On average, respondents spent between $13 and $22 per week on ecigarettes. The overwhelming majority of respondents indicated that they have both used someone else’s e-cigarette (97.8%) and shared their e-cigarette with others (92.2%). For those that have shared their e-cigarette, the average number of people the e-cigarette was shared with was 20. Around half (50.6%) of all respondents had experienced a negative health effect related to vaping. The majority of respondents reported exposure to vaping-related advertisements on social media platforms (70.5%). Users of pod-based devices constituted the largest proportion of respondents (64.9%). Almost all users used a flavoured vape juice at initiation (91.9%) and presently (90.3%). In most provinces, berry, mango, and mint/menthol were the most commonly reported flavours used at initiation and at present. Most users used vape juice containing the highest possible concentrations of nicotine (50-60 mg/mL)1 (64.3%). With respect to tobacco use, 64.1% of respondents were former users and 11.8% were current users. Current smokers used 17 cigarettes per week on average. A notable proportion of respondents (36.4%) indicated that they knew someone who started smoking tobacco after vaping. In the past 30 days, cannabis use (17 days of use) was more common than alcohol use (7 days of use).

Conclusions: This is the first research sample to include all Canadian provinces. Analysis of the total sample reveals concerning vaping behaviours among youth and young adults. Regular ecigarette users report similar vaping behaviour and experiences across regions, though a number of notable differences at the individual- and regional-level emerged from our findings. In this report, we discuss our findings in the context of viable policy options to limit the appeal and restrict the use of e-cigarettes among youth and young adults across Canada. These include a comprehensive flavour ban, limiting permitted nicotine concentrations to 20 mg/mL, increasing taxation on vaping products, and increasing the minimum age of purchase to 21.

1 For those specifying the exact range of nicotine concentration used in their device

Susceptibility to Smoking Amongst Youth in New Brunswick – Smoke and Vape Free NB and New Brunswick Health Council – 2014

Susceptibility to smoking is defined as “the absence of a firm decision not to smoke.” This represents youth who have never tried smoking, but are at risk of smoking in the future. Susceptibility is therefore useful for predicting which youth may become smokers. This document presents statistics related to New Brunswick youth as well as some ideas on how parents and teachers can take action to reduce susceptibility to smoking among youth.


Video – “Helping a Loved One Quit Smoking” – Smoke and Vape Free NB and Vitalité Health Network – 2019

Did you know that there are many ways you can inspire a loved one to live tobacco-free and support them so they succeed in quitting smoking? Solange Arseneau, a nurse counsellor for Vitalité Health Network’s Dieppe and Shediac Smoking Cessation Clinics, has some great tips! She shares them in this video.

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Video: “Help to Quit Smoking – Free Smoking Cessation Clinics Offered by Vitalité Health Network” – Smoke and Vape Free NB and Vitalité Health Network – 2019

Looking for help and advice on quitting smoking? Did you know that Vitalité Health Network offers free Smoking Cessation Clinics? Smokers interested in stopping are monitored by a counselor who provides information and tips on giving up tobacco. We asked SVFNB Steering Committee member Karelle Guignard, the Smoking Cessation Program Coordinator at Vitalité Health Network, to tell us more in this video.

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Video: “Supportive Environments in Health Care – Smoking Cessation” – Smoke and Vape Free NB and Horizon Health Network – 2019

In this video, we asked SVFNB Steering Committee member Kelly Hurley (Coordinator – Centre of Excellence for Clinical Smoking Cessation at Horizon Health Network) to talk to us about supportive environments for smoking cessation in health care at Horizon Health Network.

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Webinars and Podcasts

Go to our Learning Opportunities page.

Smoke-Free Environment Signs

Go to our Smoke-Free Environments page for downloadable signage and other tools.

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