Health Canada’s youth vaping campaign Consider the Consequences recently launched. The campaign focuses on the risks of nicotine addiction for youth, encourages youth not to vape and those who vape to quit.

This year’s advertising campaign, which runs until mid-March, features three 15-second cuts of our existing Teen vaping and nicotine educational video by using platforms most popular with teens such as Snapchat, YouTube, Spotify, Twitch and other mobile gaming sites. The advertising invites youth to visit the updated content on the campaign website at Canada.ca/vaping-info, with the addition of the youth tobacco/vaping cessation I quit for me program. The new advertising videos can be viewed as follows: