Young adult smoking cessation campaign
Break It Off, a collaborative campaign by Health Canada and the Canadian Cancer Society, helps young adults aged 20-24 quit smoking and stay smoke-free. We are excited to share our new advertising campaign materials with our partners in smoking cessation. Until March 31st, the advertisements relay 2 core messages and drive young adults to the Break It Off website, where they can find tips and tools to help them quit smoking. Advertisements include:
- A 15-second video and social media ad on Twitch, Instagram and Facebook encourages young adults to consider the financial benefits of quitting.
- Banner ads and social media ads on Facebook educate and remind young adults that quit methods are effective.
How you can help – Spread the word
We’ve posted our ads to our Break It Off social media channels. Help us boost our reach by liking and sharing these posts to your social media channels:
Social Ad, Video: How much can you save if you quit smoking?
- Instagram: https://www.instagram.com/p/CMKzAVPqAIU/?utm_source=ig_web_copy_link
- Facebook: https://fb.watch/4adom9QDER/
- YouTube: https://www.youtube.com/watch?v=Nbe2DWG1SHc
Social Ad: Combining methods increases your chances of quitting smoking.
- Instagram: https://www.instagram.com/p/CMNkYlehS1g/?utm_source=ig_web_copy_link
- Facebook: Please visit the Break It Off Facebook page and share the post dated March 9, 2021.